How to Write a Video Script That Converts

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How to Write a Video Script That Converts

Your videos need to do more than look good—they need to drive action, whether that’s signing up for your course, buying your product, or following your brand on Instagram. A killer script is the backbone of a video that converts, guiding your audience from curiosity to commitment. Drawing from my experience as a video editor, here’s a straightforward guide to crafting video scripts that turn viewers into customers, using Adobe Premiere Pro to polish the final product. Perfect for YouTube tutorials, LinkedIn promos, or TikTok clips.

Why a Great Script Matters

A strong script hooks viewers, tells a clear story, and pushes them to act—without feeling salesy. It’s about connecting with your audience’s needs and showing them the value you offer. Whether you’re a coach selling expertise or a brand launching a product, these steps will help you write scripts that convert.

1. Start with a Scroll-Stopping Hook

You’ve got 3–5 seconds to grab attention, as I covered in my hook post. A powerful hook sparks curiosity or hits a pain point, making viewers want to stick around.

  • How to Do It: Open with a bold question, stat, or statement tied to your audience’s goals. For example, “Struggling to fill your coaching slots?” or “This one tweak tripled our sales.” Keep it under 10 words for punch.
  • Example: For a client’s course promo, I edited a script starting with, “Want to 10x your confidence in 30 days?” It hooked viewers instantly.
  • Pro Tip for Coaches: Speak directly to your niche’s pain, like “Can’t get clients to commit?”

2. Identify the Problem

Show viewers you get their struggle. This builds trust and sets up your solution as the answer they need.

  • How to Do It: Describe a specific problem your audience faces in 1–2 sentences. For a brand, try, “Your ads aren’t converting because they lack emotion.” For a creator, “Your videos get lost in the noise.”
  • Example: In a LinkedIn promo I edited, the script said, “Most businesses waste ad spend on boring videos.” It resonated instantly.
  • Pro Tip for Brands: Use vivid language (e.g., “drowning in low engagement”) to make the problem feel urgent.

3. Offer a Clear Solution

Introduce your solution—your course, product, or service—as the fix to their problem. Be specific about the benefit without giving away the “how” just yet.

  • How to Do It: In 1–2 sentences, state what you offer and its value. For example, “My 5-week course teaches you to close clients effortlessly” or “Our app boosts conversions with smarter analytics.”
  • Example: For a guru’s YouTube video, I cut a script line to, “This strategy got me 1,000 new followers.” It promised a tangible win.
  • Pro Tip for Creators: Highlight one key benefit (e.g., “grow your audience”) to keep it focused.

4. Add Social Proof

Prove your solution works with a quick stat, testimonial, or personal win. This builds credibility and makes viewers trust your offer.

  • How to Do It: Drop a line like, “Over 500 students transformed their mindset with my course” or “Our clients saw a 25% sales boost.” Keep it short and believable.
  • Example: I edited a brand’s promo with, “This approach doubled our client’s click-through rate.” It sealed the deal.
  • Pro Tip for Gurus: Share a personal win, like “I went from zero to 10k followers with this.”

5. End with a Strong Call-to-Action

Tell viewers exactly what to do next—sign up, buy, or follow. Make it clear, urgent, and easy.

  • How to Do It: Use action-oriented language like, “Join my course today at [link]” or “Grab your free trial now!” Pair with a visual CTA in Adobe Premiere Pro’s Text panel for emphasis.
  • Example: For an Instagram Reel, I added a CTA overlay saying, “Click to enroll!”—it drove 30% more clicks.
  • Pro Tip for Brands: Add urgency, like “Limited spots—sign up now!” to spark action.

Quick Scriptwriting Workflow

  1. Outline the Structure: Hook (5 sec), Problem (10 sec), Solution (15 sec), Social Proof (10 sec), CTA (5 sec). Aim for 30–60 seconds total.
  2. Write and Test: Draft your script and read it aloud to ensure it flows. Keep it under 100 words for short videos.
  3. Log Footage: Shoot and log clips in Premiere Pro’s Project panel, tagging key moments (e.g., “Hook – 00:00:05, confident delivery”).
  4. Polish in Edit: Use Premiere Pro’s Caption Editor for subtitles and Lumetri Color for vibrant visuals, as in my color grading post.
  5. Repurpose: Crop for TikTok (vertical) or LinkedIn (square) in Premiere Pro for multi-platform impact.

Sample Script (30 Seconds)

“Struggling to grow your coaching business? [Hook] Most coaches miss out because their videos don’t connect. [Problem] My 5-week course teaches you to create videos that convert clients fast. [Solution] Over 300 students doubled their bookings using my strategy. [Social Proof] Sign up now at [link] to start winning clients! [CTA]”

Convert Viewers with RMediaGlobal

A killer script is the start, but pro editing makes it shine. At RMediaGlobal, I use Adobe Premiere Pro to craft videos with seamless cuts, vibrant colors, and flawless audio that drive conversions for coaches, creators, and brands. Ready to turn your script into a high-impact video? Visit Authority Videos to get started. Wrote a script that converts? Share it on Instagram and tag @RMediaGlobal—I’d love to see it!